Will Kersten

Freelance Writer | Content Creator

It’s great to have Will as part of the team. He’s really helped to take our level of writing and overall content up a notch!

—Kaitlin McMillan, Washington State Director, DOPE Magazine

Trying to find a blogger that meets deadlines, proofs his work impeccably, and doesn’t require 24/7 hand-holding is nearly impossible. Enter Will Kersten: passionate about the product, excited about the burgeoning business, and writes from a real life perspective. At 2020 Solutions we like to have fun. We also have high standards. Will Kersten makes a perfect fit.

—Tami Johnson, Director of Marketing, 2020 Solutions


Recent Projects

Community Grows Around Bellingham Hemp House Project—Whatcom Talk

Relief Beyond Recreation: Lazarus Naturals Sparks Attention With CBD Dabs—Dope Magazine

Pollen Drift: The Cannabis Industry’s Ticking Time Bomb—Dope Magazine

Budtender Relates To Seniors New To Cannabis—2020 Solutions

I Know You, Rider: Just Mark and the Rainbow Family—Dope Magazine

West Coast Herbs at Vendor Days—2020 Solutions

Post-Traumatic, Stress Free—Dope Magazine

Muralist, Jeff “Weirdo” Jacobson—Dope Magazine

Photo Tour: North Coast Growers—2020 Solutions

My Services


Having a blog is essential to any content marketing strategy. Regular, well-written posts keep your search rankings high, drive traffic to your site, and ultimately put people in front of your product or service. I always strive to craft original, reader-friendly content with my blogs, giving them the same level of attention to detail that I would give any feature article.


Did you like Madmen? So did I, and today, even with digital media, writing copy is essentially the same—only now we have better metrics! Whether it’s social media posts, catalog copy, print ads, radio scripts, or any other messaging platform, it’s all about knowing your audience and speaking to their innermost desires and fears. I’m an experienced copywriter and thrive equally well working alone or  collaborating with teams. Have a project you’re working on and need some creative input? Get in touch!

Feature Articles

As a writer, there has been nothing as satisfying as writing feature articles and profiles for national publication. My work for Dope Magazine and Whatcom Talk has allowed me to highlight people and issues that matter to me, and from the response I get, it matters to many others as well. If you have a story you’d like to tell, get in touch. My favorite articles to write tell people’s stories with a focus on positivity, innovation, and inspiration.

Proofreading & Editing

I’ll admit it. I obsess over grammar, and fixate on flow. I’m a seasoned proofreader with lots of experience on both ends of the editing process. Tightening your prose will improve your writing, and deliver your message more effectively.

Looking for a spelling-and-grammar once-over? Or maybe you need a deep-level structural edit for flow and clarity. Either way, get in touch—I’m one of those people who loves to edit!